21, Jul 2022
Local Search Engine Optimization Tips For Small Businesses

Are you struggling to get your local SEO campaign off the ground? Here are a few local SEO tips that can help to grow any small business.

Google Business Profile

When it comes to local marketing, your Google Business Profile (GBP) listing is very important. Register your company’s name and location into Google and see if your Google Business Profile listing appears on the side. If so, it’s a good start. If not, create another one! 

Here’s a quick how-to guide from Google.

Claim your listing

If your business appears in the sidebar, you need to claim your listing. 

Here’s a guide on claiming and verifying your GBP.

Add your business category, hours, and photos

Give all the required information to include on your listing. When it comes to photos, upload a logo, a photo of the exterior of your location, and a photo of the interior.

Add a description and some posts

You can include business descriptions and posts. The description sounds well about yourself and your services while using relevant keywords. Posts are effective ways to connect with the customers about updates, deals, or upcoming events.

Customer Reviews

Positive reviews is an essential signal factor for search engine optimization.

Getting customer reviews is not a tough task. The first step is to make it easy. For instance, An e-commerce store may send an email to a customer for their feedback in the form of a review.

However, if you don’t have an idea about local SEO, then it’s good to run a brick-and-mortar business. In this case, Ask reviews through a physical medium, such as a business card or receipt.

Go Mobile

It’s true that 82% of mobile searches are local. If your website loads too slowly or isn’t responsive then you can miss a large volume of potential mobile clients.

Creating a mobile-friendly website is very simple. Choose a responsive WordPress theme to ensure everything is readable on mobile screens.

More than 53% of mobile visitors will close a website that takes more than 3 seconds to load. Page speed is a ranking factor for both desktop and mobile, make sure your website is friendly in both the gadgets. 

 Identify Local Keywords

Even for local SEO, keyword research is very important. However, many marketers look for effective keywords in the local marketplace.

How to identify the local keywords? It’s a mix of broad and long-tail keywords. You must identify competitor keywords to fill in the gaps.